This is the portfolio of Alex Castro, AI Product Designer
Artificial Intelligence Projects by Alex Castro
These are Proof of Concepts Built Prototypes that I built as rapid prototypes for clients in the retail, healthcare, and other industries.
Generative Engine Optimization Tool for Non-Profits or Other Industries
WHAT IS IT?
GEO Quick-Answer Generator is a tool that helps content and marketing teams (specifically for a nonprofit called Unbound, a child/elder sponsorship charity) turn existing web page content into concise, AI-search-optimized summary blocks that are more likely to be picked up and cited by generative AI engines (ChatGPT, Perplexity, Google AI Overviews, Claude).
WHY THIS MATTERS?
Website pages are often written in marketing/narrative style (taglines, slogans, storytelling) which AI engines struggle to extract clean facts from. This tool takes a page's raw content and generates a short, plain-language, declarative "quick answer" summary: the kind of content AI engines prefer to lift into generated answers, so a content editor can paste it near the top of a webpage.
Supermarket Aisle Product Finder
WHAT IS IT?
A mobile-first chat where you ask "where is the…?" and get back a friendly answer with an aisle card (aisle number, shelf, and a handy tip), plus an expandable store map that pins the right section. It comes with a preloaded conversation, a store switcher up top, quick-ask chips, and mock keyword answers for things like vitamins, batteries, shampoo, cold medicine, and milk.
WHY THIS MATTER?
Retail services (pharmacies, supermarkets, clothing stores, etc.) customers usually have a difficult time finding products at physical stores which impacts the customer experience negatively. This solution puts customers at the center of a shopping experience so that they can find products quickly and don't depend on stores associatess to provide support.
TECH STACK
Base 44, Claude.
Project Name
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